Nerdcore Studio is the symbol and representation to empower the nerd lifestyle. The mission of the studio is establishing the nerd community through the power of art, design, technology, and multimedia. It is my vision to bring the community together to support the alternative culture and enrich the discipline of visual communications.
Originally, my identity was "NDGZ Studio", but I've decided to eliminate the name. I didn't want to use my name or initials because it was an overrated technique. So, it was time to redevelop my brand identity. I knew I wanted to be distinguished, but I had no idea how to be identified. I just knew that I wanted my identity to represent who I am, what I stand for, and how can my brand impact a community.
First, I had to do some research. I had to answer the important questions: "Who?", "What?", "When?", "Where?", "Why?", and "How?". After the research stage, it was time to brainstorm. There were several terms on the brainstorm web that resonated with me, such as "nerd", "geek", "glasses", "creative", and "multimedia". Those words were the spark to transform the studio into a nerd community. The studio will be the core for the nerd culture and Nerdcore was the pivotal word to define my brand.