The Center for Entrepreneurship and Innovation is a resource center located in The Merrick School of Business at The University of Baltimore. The center educates students about entrepreneurship through resources such as mentoring, workshops, counseling, training, and networking events.
The center has been operating for a decade; however, CEI is invisible to the entire campus. It is a desolate center. They are hidden from sight and the students are unaware of its existence. The center must overcome this challenge and establish a significant identity to the students and entrepreneurs.
The team has researched and observed the center, and we have decided to devise a rebranding and marketing initiative. We will increase the center’s recognition, bring awareness, and stamp an impression to the students. These procedures will overcome their identity challenge and revitalize the center.
The team will design a new logo to capture the essence of the center. Then, we will assemble a brand identity that will include a business card, letterhead, envelope, and social media design to extend the center’s outreach to the UB community. Finally, we will create stationery materials such as flyers, posters, and brochures to promote and bring awareness to the center’s existence.